Psychology

Why Adding An Option That Nobody Chooses Can Boost Your Sales By 50%

It’s a Friday night, and you and your partner have both had a long week. Neither of you are in the mood to cook, so you’ve decided to treat yourselves and go out for some pizza. ‘What about Don Beccaccia? Their homemade calzone is simply to die for,’ suggests your partner. ‘We went there withContinue Reading “Why Adding An Option That Nobody Chooses Can Boost Your Sales By 50%”