Psychology

Death of a Sales Script: How Improvisation Took Over The World

In Arthur Miller’s Death of a Salesman, the protagonist, Willy Loman, is an ageing salesman at the end of a less than stellar career. Unable to accept that he is becoming obsolete, he instead blames his failings on an ever-increasing population. ‘There’s more people! That’s what’s ruining this country! The competition is maddening!’, he lamentsContinue Reading “Death of a Sales Script: How Improvisation Took Over The World”

Psychology

Why Questioning Your Own Abilities Can Make You MORE Successful

Chances are, anyone who has had a glimpse into the world of so-called ‘self-help’ will have come across a concept called ‘self-affirmation’. Self-affirmation involves the repeating of mantras which, so the theory goes, direct your subconscious mind towards a certain goal by making you feel, think and act in a certain way. For almost aContinue Reading “Why Questioning Your Own Abilities Can Make You MORE Successful”

Psychology

How To Increase Revenue By 12% A Year, Without Spending Any Money

It’s early in the morning, and you have just arrived at an airport for an 11am flight. Tomorrow morning, you’ll be delivering a presentation to an important group of clients who live in a city several hours plane-ride away. Whilst you check-in your bag, you’re looking forward to the prospect of getting to your hotelContinue Reading “How To Increase Revenue By 12% A Year, Without Spending Any Money”

Psychology

How One Clever Trick Helped Build Innocent Smoothies into a Multi-Million Pound Brand

No one would call the rise of ‘Innocent Smoothies’ anything other than spectacular. From humble beginnings at a jazz festival back in 1999, Innocent has been catapulted to fame and fortune as the United Kingdom’s favourite smoothie-maker, cornering about two-thirds of an already saturated market. They are currently shifting a couple of million smoothies a week, andContinue Reading “How One Clever Trick Helped Build Innocent Smoothies into a Multi-Million Pound Brand”