Psychology

The Power of Priming: Prime Customers To Increase Conversions

Anyone who has stumbled across Elizabeth Gilbert’s, ‘Eat, Pray, Love’ no doubt remembers Gilbert’s description of what it was like to enjoy an authentic pizza in Italy for the first time: ‘The dough, it takes me half my meal to figure out, tastes more like Indian naan than like any pizza dough I ever tried. It’s softContinue Reading “The Power of Priming: Prime Customers To Increase Conversions”

Psychology

How To Increase Revenue By 12% A Year, Without Spending Any Money

It’s early in the morning, and you have just arrived at an airport for an 11am flight. Tomorrow morning, you’ll be delivering a presentation to an important group of clients who live in a city several hours plane-ride away. Whilst you check-in your bag, you’re looking forward to the prospect of getting to your hotelContinue Reading “How To Increase Revenue By 12% A Year, Without Spending Any Money”

Psychology

Why Adding An Option That Nobody Chooses Can Boost Your Sales By 50%

It’s a Friday night, and you and your partner have both had a long week. Neither of you are in the mood to cook, so you’ve decided to treat yourselves and go out for some pizza. ‘What about Don Beccaccia? Their homemade calzone is simply to die for,’ suggests your partner. ‘We went there withContinue Reading “Why Adding An Option That Nobody Chooses Can Boost Your Sales By 50%”