Psychology

How One Clever Trick Helped Build Innocent Smoothies into a Multi-Million Pound Brand

No one would call the rise of ‘Innocent Smoothies’ anything other than spectacular. From humble beginnings at a jazz festival back in 1999, Innocent has been catapulted to fame and fortune as the United Kingdom’s favourite smoothie-maker, cornering about two-thirds of an already saturated market. They are currently shifting a couple of million smoothies a week, andContinue Reading “How One Clever Trick Helped Build Innocent Smoothies into a Multi-Million Pound Brand”